Join Our Journey
Keep your business ahead with the latest and most innovative printing solutions
The VIP Color VP550 is a high-performance desktop digital label printer designed for businesses that need vibrant, durable, and production-level results. It prints in stunning 1,600 × 1,600 dpi resolution with speeds up to 8 inches per second, delivering sharp text, smooth gradients, and high-impact graphics.
Engineered with enhanced water-resistant dye inks (CYMKK, 200ml individual tanks), the VP550 produces labels that retain their brilliance when exposed to moisture and even certain solvents, making it ideal for craft beverages, food packaging, cosmetics, chemicals, and chilled or frozen products.
The printer supports glossy, matte, and synthetic media, with printable widths from 2″ to 8.5″ and multiple configurations including roll-to-roll, roll-to-cut, and print-and-hold. It features an integrated cutter, external unwinder, replaceable printhead, and USB/Ethernet connectivity for seamless workflow integration.